Wordsmithing

Effective copy is about crafting the right words to say what you mean.

A compelling message is born from strategic thinking, word choice and insightful composition.

At Frischborn Creative, we are wild about words and use them purposefully at every opportunity. Guided by your requirements, we can research, compile and write content-specific text, copyedit your content, or rewrite it in plain language or to a specific purpose or intention. Or, if you have a business or product to name, we will research, word play and collaborate with you until just the right name is found.

And if you’re not sure where the commas and semi-colons go, don’t worry. We do. We thrive on the nitpickiness of proofreading. A second set of “reading eyes” can take content from good to great – and grammatically perfect!

And who doesn’t want that?

  • Kleinburg Nobleton Soccer Club

    Kleinburg Nobleton Soccer Club (KNSC) – submission to OSA for OPDL admission KNSC made a successful application to the Ontario Soccer Association for Long Term Player Development program accreditation and to join the Ontario Player Development League. Information was catalogued, copy-edited, cross-referenced and laid out into three easy-to-read-and-navigate documents. The bid was successful. In collaboration with Colourphill Design (Toronto).

  • Marrying Mike

    Marrying Mike – new website for a wedding officiant Each ceremony Mike Taylor performs is unique and personal. After meeting with Mike and learning about her life and occupation, and her wants and needs, the design and text content for this entertaining and informative website were crafted to suite. Testimonials were copyedited for clarity and length. Please visit marryingmike.ca.

    Also see Web Design.

  • Northland Power

    Northland Power Inc. (NPI) – advertorials to support the Grand Bend Wind Farm NPI’s proposed Grand Bend Wind Farm installation, a series of public relations advertorials, designed and copyedited to align with NPI’s corporate visual identity guidelines and voice, were developed to dispel myths surrounding wind turbine installations. In collaboration with uhlig.ca (Toronto).

  • Neighbourhood Toy Stores

    Neighbourhood Toy Stores of Canada (NETS) – annual holiday catalogue The 20-page, full-colour catalogue is produced in English only to promote new or favourite products as voted by NETS members. Descriptors for 114 products were supplied by manufacturers or sourced online, then compiled and written from one voice over a 10-week period. The print run for the 2014 catalogue was approximately 430,000 copies, distributed nationwide.

    Also see Graphic Design.

  • Garden Gallery

    Garden Gallery – homepage slider content for garden centre’s corporate website The homepage sliders on the main Garden Gallery complement weekly flyers, offer seasonal gardening tips, decorating suggestions, and tips and information about plants and produce. Content for six sliders was researched, compiled, written, image searched and uploaded on a weekly basis to keep the site fresh and information-rich.

  • Children and Youth Services Council

    Children and Youth Services Council – website redesign for a community services agency The Children and Youth Services Council assists their clients – children and youth with complex special needs – and their families, support workers and teachers to access the resources they need. Existing text content was reorganized, expanded, copyedited, revoiced and populated onto a newly-designed bright and colourful website. Please visit cysc.ca.

    Also see Web Design.

  • Cover-All Online

    Cover-All Online – promotion of the Cover-All e-presentment Cover-All is a data management and fulfillment company that has expanded to offer e-presentment. A series of targeted e-newsletters invited potential clients to visit the website. The website allows users to explore and understand e-presentment using a DEMO, as well as learn more watching the online VIDEO. The video is available at www.ca-online.ca.

  • Light the Way for Kids

    Light the Way for Kids – Emcee script for a concert and tree-lighting event Held at Vancouver’s Jack Poole Plaza, this free public event supports a different local charity each year. An emcee script (20 minutes in total) was developed for host Steve Darling of Global BC to introduce guests, encourage attendees to “buy a bulb” in support of Kids Help Phone, and help Santa with the tree-lighting countdown.

  • Moveable Online

    Moveable Online – capabilities and sales deck Moveable Online is a Toronto-based professional services business providing print production and web development. This 12-slide Keynote sales deck was reviewed carefully for text and visual content, and was subsequently reorganized, rewritten and redesigned to align more closely with the company’s corporate voice and visual language.

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